Guess the race: Law student sues crayon manufacturer for labelling pink crayon skin

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An honorable member of the Coffee Shop Has Just Posted the Following:

Actually he shouldn't have done that i mean if they wanted to be fair and label a crayon after his skin color it would be a brown colored crayon labelled "shit skin"


Indian student sues for £100,000 compensation for hurt feelings after box of crayons contained a pink one labelled ‘skin’ colour

• Chirayu Jain, 19, is studying at the National Law School of India University
• Says he was shocked when he opened up the box of crayons
  
• Discovered that the lighter pink crayon had been labelled 'skin'

By Jill Reilly
Published: 15:30 GMT, 5 February 2014 | Updated: 15:36 GMT, 5 February 2014
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An Indian law student is demanding £100,000 compensation after claiming that his feelings had been hurt by a 'racist' pink children's crayon sold by one of India's largest stationery manufacturers.

Chirayu Jain, 19, who is studying at the National Law School of India University said he was shocked when he opened up the box of crayons to discover that the lighter pink crayon had been labelled 'skin'.

In the complaint he said: 'On opening the box, I discovered that the 'special skin crayon' was of a shade that did not match my own skin colour.



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An Indian law student is demanding £100,000 compensation payment after claiming that his feelings had been hurt by a racist pink children's crayon sold by one of India's largest stationery manufacturers


'This can only be explained by the fact that the 'special skin crayon' which is part of the product line is either defective or labelled misleadingly or both.


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'It is both insensitive and inconsiderate to label one particular shade as 'skin colour' in a market where a majority of the consumers have skin tones that are either dark or at least different from the shade described as 'skin' by the company.'

He said he had contacted the maker of the 'Colorama' crayons - Hindustan Pencils Ltd - and had demanded an explanation but said he had not been given one.



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He said he had contacted the maker of the 'Colorama' crayons - Hindustan Pencils Ltd - and had demanded an explanation but said he had not been given one


Instead he was told that they had always called it that, and had no plans to change it.

He said: 'I believe that such a crayon will reinforce stereotypes about racial supremacy. It is written on the box of crayons that they are meant for four-year-old children. What impact will it have on these young minds when they realise that their skin colour is not recognised? Won't it reinforce the notions of beauty that fairness products or films seek to impose when they realise that their skin colour is not one that is regarded as the norm?'

The case has been filed in the consumer court in India's southern Bangalore city where the trainee lawyer has demanded compensation of £1000 GBP from the manufacturer for hurting his feelings and a further £100,000 from the Consumer Welfare Fund the racist crayon caused.


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