Weaknesses unmasked: Singapore's Psychological Defences

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An honorable member of the Coffee Shop Has Just Posted the Following:

Crisis comms during the haze

While the haze in something Singaporeans have lived with before - at least since around 1997 when PSI readings last touched record levels - the situation a week ago ushered Singaporeans into unfamiliar territory as our city-state had never before seen three-hour PSI readings shoot past 300 points.


This explains why clear, timely and credible communications are of utmost importance during the haze. It was a Known-Unknown situation during which people would naturally look to their country's leadership for guidance, support and understanding.

It was a golden opportune to regain build trust and win hearts and minds.

To be sure, the job of projecting one's messages across various platforms in the real world and in cyberspace was made more challenging by the fact that the haze crisis situation is the Singov's first big test of its haze drawer plan since the 2011 General Election. Why does it matter? It makes a difference as the ground today is less sweet and Singaporeans tend to be more circumspect.

- http://kementah.blogspot.sg/2013/06/...ingapores.html
So spokespersons for officialdom had to work much harder to help their public relations (PR) messages sink home as they faced a larger audience of sceptics and a more vociferous crowd of netizens. They really earned their pay this month.

Singaporeans may not be able to control the origin of the haze. We are, however, certainly in control of how we choose to react to the haze situation.


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